What is brand lifestyle photography? For me, it means bringing a brand to life with authentic-real life images. It is a way to capture the moment as it happens. It allows your audience to imagine being there or engaging with the brand you are selling. In today’s world, everything is visual. Lifestyle type photography is everywhere! You remember the “moments and experiences” captured in life… not the staged photo shoot!
THIS IS ME. This is how I like to shoot. This is how I visualize. I am not drawn to stock photography in studios with artificial lighting. I think there is a time and place for that, but that is not what my eye sees. My eye is drawn to street photography style, natural, real-life, authentic, not super staged. When I shoot for a product/business/brand, I shoot as if I was the consumer. How does the consumer see and experience your brand?