What is brand lifestyle photography? For me, it means bringing a brand to life with authentic-real life images. It is a way to capture the moment as it happens. It allows your audience to imagine being there or engaging with the brand you are selling. In today’s world, everything is visual. Lifestyle type photography is everywhere! You remember the “moments and experiences” captured in life… not the staged photo shoot!

THIS IS ME. This is how I like to shoot. This is how I visualize. I am not drawn to stock photography in studios with artificial lighting. I think there is a time and place for that, but that is not what my eye sees. My eye is drawn to street photography style, natural, real-life, authentic, not super staged. When I shoot for a product/business/brand, I shoot as if I was the consumer. How does the consumer see and experience your brand?

Attention to detail is very important, while keeping it real. For this shoot for 1220 Spirits, we had a food stylist, talent, set stylist along with direction from the client. 1220 spirits are canned, ready- to- go, botanically inspired cocktails. (and really, really good!) . These are unique cocktails that you don’t have to make yourself. It is an experience. Convenient. Sophisticated. Pinterest-worthy drinks that you can make at home without all the ingredients.

We wanted to stage an outdoor summer dinner party, playing off the botanicals that are infused in these drinks.