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June 07, 2024

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5 Tips for a Successful Branding Photoshoot |St. Louis Lifestyle Brand Photographer | Lifestyle Branding

February 09, 2023 in Brand Lifestyle

#1. Show your environment. Do you work from home, an office, studio, coffee shop? People love a behind the scenes view.

#2. Stay on brand and be consistent. What are your logo colors, product colors, vibe, clients you want to attract? Wear colors that compliment your website or feed.

#3. PROPS! What makes sense to your brand? Books, working on your laptop, notepad, coffee mug, flowers, phone, products you sell. The more you are prepared ahead of time, the better the shoot will go.

#4. Introduce your employees. Show their personalities, either doing their job, doing a hobby- like playing the guitar, a photo with their family or an interview getting to know them.

#5. Your face does not have to be in every photo. For example, a flat lay of products (photo taken from overhead), store front photos, meeting with a client, providing a service, a creative angle or view. These types of photos can be more thought provoking and creative.

EXTRA TIPS:

Show your personality!

Make a shot list to keep everyone on the same page and so you don’t forget anything.

Trust your photographer. Find a photographer that understands your vision and let them do their thing.

Have multiple outfits so it does not look like all your photos were taken on the same day. The goal is to have a library of images for you to use for a few months.

See sample branding projects here

Hope this helps tell the story of your brand and attract the clients you want!

2022. What a year! |St. Louis Lifestyle Brand Photographer

January 05, 2023 in Brand Lifestyle

Probably one of the biggest years of my life! 2022 was my year for sure. I married THE most amazing man and we built our dream house together. In June, Troy and I loaded up the jeep and drove to Buena Vista, Colorado to elope! We stayed at The Surf Hotel, got married in the rain, it was magical.

In November we moved into our 1919 bungalow that we remodeled. I have been busy nesting and decorating (my two favorite things). To say I love this house is an understatement. Filled with so much love and a little pink. When I am not doing photoshoots you will find me at home. My happy place. A big shout out to Herring Design and Development and The Design House STL for helping us create a beautiful home.

In December I celebrated my 50th birthday in Mexico with friends. I am so excited for this next chapter in life. I am beyond grateful to be healthy, happy and thriving in 2023!

I will continue building my Lifestyle Brand Photography business. Here is a small recap of some of some of my 2022 brands/clients. THANK YOU for an unforgettable year!